Who is a Performance Marketing Manager & Why Your Business Needs One in 2025
In 2025, paid advertising isn’t just about running ads—it’s about running smart, data-backed campaigns that deliver real business results. That’s where a Performance Marketing Manager comes in. Whether you're an eCommerce brand, a real estate agency, or a service-based business, hiring or partnering with a skilled performance marketing manager could be the smartest decision for your digital growth. Let’s dive deep into who they are, what they do, and how your business can benefit from having one on your team—or partnering with an agency that provides this expertise. What is a Performance Marketing Manager? A Performance Marketing agency is a digital marketing professional responsible for running campaigns that are strictly focused on performance metrics—like clicks, leads, sales, app installs, or return on ad spend (ROAS). Unlike traditional marketers who focus on visibility, performance marketers are laser-focused on results. Key Roles & Responsibilities ✅ Paid Med...